Like most people we get a load of recycling through our letterbox everyday. It comes in the form of pizza flyers, estate agent brochures and business cards touting this service and that, mostly mini-cabs. Most go straight into the recycling bag leaving me wondering whether the expense the business goes to to deliver these is worth it. Today one came through demonstrating that, not only isn’t it worth it, it’s also a good way to harm your brand if not thought through.